Retail ‘giants’ select Market Place Crate

PL072The world’s largest retailer plus the leading supermarket chain in Europe both sign long-term agreements

Polymer Logistics, a Retail-Ready Packaging (RRP) pooler and global leader in innovation, is pleased to announce that the world’s largest retailer as well as the largest chain in Europe have both chosen “Market Place®” wood-look crates for their supply chains.

85% of customers preferred wood-look crates
Both retailers have signed long-term agreements with Polymer Logistics. The decision was based on thorough studies, pilots and customer acceptance surveys.
During pilots, retailers reported a significant uplift of over 3% in produce sales when using the crates from Polymer. Customer surveys showed a clear preference of over 85% for the wood-look crates compared to the industrial plastic-looking green or black crates. Customers appreciated the fresh ‘back-to-nature’ look, which creates a traditional market feel in the store.

In today’s “first impression counts” environment there can be no doubt that where retailers deploy the Market Place® crate, an-uplift in sales will naturally follow.

Front of store drives increased sales
The produce department, typically located at the front of the supermarket, drives foot traffic for the overall outlet. So any improvement there has an exponential benefit on total store sales.

Retailers have introduced wooden plinths in the department to emphasise the freshness of produce offered. However when it comes to the actual packaging of produce, the use of coloured industrial-looking crates is commonplace. The result is a sterile-looking produce department. In essence, retailers are failing to present a market-fresh image to perceptive shoppers.

“If retailers truly want to offer their customers that market fresh look, then they need to find an alternative to the industrial looking plastic crate that is prevalent in every produce aisle”, commented Adrian Dale, Managing Director at Polymer Logistics UK.

The family of wood-look crates was introduced 13 months ago at the Fruit Logistica trade show in Berlin, followed by exhibits at both the United Fresh and Produce Marketing Association (PMA) trade shows in the US.

The wood-look crates are currently being piloted with more major retailers. Polymer Logistics is confident that that “Market Place®” crate will become standard around the world for three reasons:
• They look attractive and eye-catching on display
• They increase sales and improve quality perception of the produce sold
• They cost the same as plastic-look industrial crates

The new wood-look crates from Polymer Logistics can be used in exactly the same way as existing plastic-look crates. The cost of service is the same but it offers clear additional advantages.

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Are cardboard FSDUs (Free Standing Display Units) really the best option?

Throughout history various methods have been used to transport and protect valuable products as they move through the supply chain. Frequently this has involved creating a transport media that the products are contained within or placed upon such as boxes or pallets.

Dependant on the length of the supply chain the decision as to whether the transport media is made from durable materials that can be re used or disposable materials have been based on the costs of return versus the costs of disposal.

In this in depth white paper we contrast and compare disposable freestanding display units with the re usable plastic “Crystal Clear Eco” system manufactured by Polymer.

This comparison will look at the full operating life cycle of each system specifically in terms of:

Financial
Operational
Environmental

   PDF page 1

Download the FSDU impact analysis whitepaper

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Polymer Logistics is a global leader in Retail-Ready Packaging (RRP). We provide world-class plastic container and pallet pooling services, working closely ...

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