The world’s largest retailer plus the leading supermarket chain in Europe both sign long-term agreements
Polymer Logistics, a Retail-Ready Packaging (RRP) pooler and global leader in innovation, is pleased to announce that the world’s largest retailer as well as the largest chain in Europe have both chosen “Market Place®” wood-look crates for their supply chains.
85% of customers preferred wood-look crates
Both retailers have signed long-term agreements with Polymer Logistics. The decision was based on thorough studies, pilots and customer acceptance surveys.
During pilots, retailers reported a significant uplift of over 3% in produce sales when using the crates from Polymer. Customer surveys showed a clear preference of over 85% for the wood-look crates compared to the industrial plastic-looking green or black crates. Customers appreciated the fresh ‘back-to-nature’ look, which creates a traditional market feel in the store.
In today’s “first impression counts” environment there can be no doubt that where retailers deploy the Market Place® crate, an-uplift in sales will naturally follow.
Front of store drives increased sales
The produce department, typically located at the front of the supermarket, drives foot traffic for the overall outlet. So any improvement there has an exponential benefit on total store sales.
Retailers have introduced wooden plinths in the department to emphasise the freshness of produce offered. However when it comes to the actual packaging of produce, the use of coloured industrial-looking crates is commonplace. The result is a sterile-looking produce department. In essence, retailers are failing to present a market-fresh image to perceptive shoppers.
“If retailers truly want to offer their customers that market fresh look, then they need to find an alternative to the industrial looking plastic crate that is prevalent in every produce aisle”, commented Adrian Dale, Managing Director at Polymer Logistics UK.
The family of wood-look crates was introduced 13 months ago at the Fruit Logistica trade show in Berlin, followed by exhibits at both the United Fresh and Produce Marketing Association (PMA) trade shows in the US.
The wood-look crates are currently being piloted with more major retailers. Polymer Logistics is confident that that “Market Place®” crate will become standard around the world for three reasons:
- They look attractive and eye-catching on display
- They increase sales and improve quality perception of the produce sold
- They cost the same as plastic-look industrial crates
The new wood-look crates from Polymer Logistics can be used in exactly the same way as existing plastic-look crates. The cost of service is the same but it offers clear additional advantages.
For further information on the new Market Place Crate please email email@example.com or call 0845 2000 001
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Polymer Logistics next generation of produce pallets has just been launched and is set to challenge its wooden pallet rival head on. Targeted to be a real alternative to wood, Polymer Logistics have engineered the new pallet to deliver not only flexibility in load carrying and space saving but also cost savings in the supply chain.
Manufactured from high-density polyethylene (HDPE), which is well known for its large strength to density ratio, the Produce Pallet is tough enough to cope with the rigours of the supply chain such as mishandling. As it is manufactured from HDPE, the Produce Pallet is washable thus making it more hygienic than the wood alternative and is also suitable for use across a variety of other industries including the pharmaceutical industry.
Available in 1200x1000x162, the Produce Pallet really comes into its own when it comes to nesting capabilities. Essentially the produce pallets fit inside each other thus they are nestable. This means that more can be stacked in one space compared to the wood equivalent, which sit upon each other rather than in. This is vital in today’s backroom space limited retail environments.
When it comes to the return of empty produce pallets the nestable feature again has a significant benefit. As retailers seek to reduce transport costs due to the price of fuel, it’s essential that the space inside the lorry be optimised. In reality the more that can be accommodated on one load the lower the fuel costs. It’s possible to accommodate up to 3 times more produce pallets on one lorry compared to the wood alternative. This delivers that much needed saving in fuel costs.
The new pallet deck features marked moulded locations with recessed grooves for Maxinest produce crates. This helps with the stability of the load when stacked, thus reducing damages and spoilt costs! What’s more the new pallet is half the weight of the wood equivalent thus enabling just one person to lift. This helps with reducing work related injuries. For further information on the new produce pallet please click here or call +44 (0)845 200 0001
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No matter how you access the news nowadays, there’s one topic that’s forever hitting the headlines – family living costs and how they’re under mounting pressure. If we’re not being told about rising energy costs, then it’s increasing food bills or fuel prices, followed by ways in which we can combat the squeeze on our family finances.
Similarly, costs in the workplace are increasingly under the spotlight too. In order for businesses to maintain profitability and a competitive edge there has to be a focus on cost control. There are obvious ways to do this but are companies ‘missing a trick’ across more discrete areas?
Here at Polymer Logistics we are working withm customers everyday across the retail-ready packaging sector, helping them achieve their cost-control objectives.
The download at the bottom of this post goes into more detail on what our customers are telling us about costs and how we have worked with others to reduce them.
In the report we briefly look at:
- The influences on customers’ drive to reduce costs
- Reducing waste packaging
- Product protection
- Polymer iLogistics
In reality it’s only the tip of the iceberg, so we’d encourage you to download the report, give us a call and see how we can start helping you to reduce your costs.
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