Let’s face it: customer’s loyalty isn’t what it used to be. Gone are the days when customers used to shop in one store and one store alone. I remember as a young child I used to ask my parents, whilst on numerous shopping trips, why we always went to the same store for groceries? I was told that we had always shopped there. That’s loyalty and no matter what happened in terms of new stores opening my parents continued to shop at the same store.
However over the past decades the supermarket landscape has changed. There is more choice and options. The changing economic environment has seen the rise of discounted stores and traditional retailers changing to suit shoppers’ budget. In reality, we all shop around nowadays, we go to the stores that offer quality product at the right price (unless you are fortunate enough to not have to worry about the household budget). However, even though we have seen the popularity of the rising stars rocket, there are still reasons that we shop at the big names. You see, there may just be things that you feel you can’t get at the discounters or the fresh produce quality is better at the big name stores!
To be honest, that’s where it gets difficult for the big names: how do they differentiate to ensure that the customer that can’t get what they need from the discounters shop with them?
Well, here at Polymer Logistics we believe that the layout and how produce is displayed goes a long way to encouraging customer loyalty.
Looking at my own buying habits, now I use the store that looks good to purchase the missing items from my list and there can be no doubt that the big names are spending cash reinventing their real estate. However, can they go further? Polymer Logistics believes the answer to that is yes and we think we have the key.
So if you want to discuss how you can get the key to unlock extra loyalty, why not contact us and let us highlight what we can do for you?
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If you think back not too long ago the ‘big shop’ was a weekly event that involved just one thing shopping for consumables. Back in the day the supermarket or retailer was very good at what they did, in other words selling consumable products well, this was their key and only focus.
However has the need to ever increase profits and thus the evolution in to other non-core areas such as banking, insurance etc. meant that what they have done is to take their eye of the ball? Or in other words lose focus on their core competence that allowed them to be great in the first place?
Most major traditional retailers are facing extreme competition from low cost retailers, however in my mind there is one thing that the low cost giants have and that is a focus on what they are really good at. You see they sell consumables really well (yes I know they sell some odd ball other products too, usually in the centre aisles) they don’t get distracted by adding branded ‘bolt on’ services to their range. In essence they are finely tuned to the reasons why their customers shop with them and they never lose sight of this.
Just a thought..
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Following the successful launch of the market place crate, the most recent innovation from Polymer Logistics is already making a huge impact. In recognition of this it has been nominated as finalist for a prestigious award within the fresh produce industry: the Freshawards 2014. Organized by (Fresh Produce Consortium), the UK’s fresh produce trade association, the award aims to reward those companies that have distinguished themselves within the industry, therefore being shortlisted for the “Innovation of the Year” category is a great honour for Polymer Logistics.
The philosophy behind the development of the Market Place crate, designed for retail stores that want to give that market fresh impression, is that the environment, atmosphere and ‘experience’ of a retail outlet can significantly influence a consumer’s purchasing behaviour. The ‘farm fresh’ or ‘market fresh’ perception is undoubtedly helping to drive sales and is high on today’s customer agenda when they shop for fresh produce. This ‘fresh’ perception helps to portray the image of quality and contributes to retailer business issues such as increasing individual customer spend.
The winners will be announced on the 5th of June. Check out additional information about the award following the link below… in the meantime fingers crossed!
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Here’s the thing. Shoppers don’t want to have to bend down to reach that last lonely item at the bottom of a display. They move on, and the sale is lost.
Wouldn’t it be great if there was a way to make produce automatically rise to the highest possible position for selection? If the display always looked full and fresh – and easy to pick from?
Enter the Rising Base Shipper:
Designed by Polymer Logistics, it’s a shipper and a sales floor display bin all in one – with a spring-loaded floor that automatically rises as products are taken out. Hence its name: the dynamic rising base shipper.
Influences Buyer Behaviour and Experience:
Keeping items within easy reach of shoppers is shown to increase sales by up to 11%. But it also pays its way at every stage of the supply chain.
A Sustainable Solution Delivering a Wealth of Benefits:
A pooled rising base shipper not only reduces packaging, but it saves on waste and damages too, protecting products throughout the supply chain process. Retail-ready, it minimises logistics and replenishment costs, with easier picking at distribution centres and faster unloading at stores.
Hardly surprising then that it’s already being adopted by leading stores.