Let’s face it: customer’s loyalty isn’t what it used to be. Gone are the days when customers used to shop in one store and one store alone. I remember as a young child I used to ask my parents, whilst on numerous shopping trips, why we always went to the same store for groceries? I was told that we had always shopped there. That’s loyalty and no matter what happened in terms of new stores opening my parents continued to shop at the same store.
However over the past decades the supermarket landscape has changed. There is more choice and options. The changing economic environment has seen the rise of discounted stores and traditional retailers changing to suit shoppers’ budget. In reality, we all shop around nowadays, we go to the stores that offer quality product at the right price (unless you are fortunate enough to not have to worry about the household budget). However, even though we have seen the popularity of the rising stars rocket, there are still reasons that we shop at the big names. You see, there may just be things that you feel you can’t get at the discounters or the fresh produce quality is better at the big name stores!
To be honest, that’s where it gets difficult for the big names: how do they differentiate to ensure that the customer that can’t get what they need from the discounters shop with them?
Well, here at Polymer Logistics we believe that the layout and how produce is displayed goes a long way to encouraging customer loyalty.
Looking at my own buying habits, now I use the store that looks good to purchase the missing items from my list and there can be no doubt that the big names are spending cash reinventing their real estate. However, can they go further? Polymer Logistics believes the answer to that is yes and we think we have the key.
So if you want to discuss how you can get the key to unlock extra loyalty, why not contact us and let us highlight what we can do for you?
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can make the best of the space you have to work in
If you think back not too long ago the ‘big shop’ was a weekly event that involved just one thing shopping for consumables. Back in the day the supermarket or retailer was very good at what they did, in other words selling consumable products well, this was their key and only focus.
However has the need to ever increase profits and thus the evolution in to other non-core areas such as banking, insurance etc. meant that what they have done is to take their eye of the ball? Or in other words lose focus on their core competence that allowed them to be great in the first place?
Most major traditional retailers are facing extreme competition from low cost retailers, however in my mind there is one thing that the low cost giants have and that is a focus on what they are really good at. You see they sell consumables really well (yes I know they sell some odd ball other products too, usually in the centre aisles) they don’t get distracted by adding branded ‘bolt on’ services to their range. In essence they are finely tuned to the reasons why their customers shop with them and they never lose sight of this.
Just a thought..
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Polymer Logistics next generation of produce pallets has just been launched and is set to challenge its wooden pallet rival head on. Targeted to be a real alternative to wood, Polymer Logistics have engineered the new pallet to deliver not only flexibility in load carrying and space saving but also cost savings in the supply chain.
Manufactured from high-density polyethylene (HDPE), which is well known for its large strength to density ratio, the Produce Pallet is tough enough to cope with the rigours of the supply chain such as mishandling. As it is manufactured from HDPE, the Produce Pallet is washable thus making it more hygienic than the wood alternative and is also suitable for use across a variety of other industries including the pharmaceutical industry.
Available in 1200x1000x162, the Produce Pallet really comes into its own when it comes to nesting capabilities. Essentially the produce pallets fit inside each other thus they are nestable. This means that more can be stacked in one space compared to the wood equivalent, which sit upon each other rather than in. This is vital in today’s backroom space limited retail environments.
When it comes to the return of empty produce pallets the nestable feature again has a significant benefit. As retailers seek to reduce transport costs due to the price of fuel, it’s essential that the space inside the lorry be optimised. In reality the more that can be accommodated on one load the lower the fuel costs. It’s possible to accommodate up to 3 times more produce pallets on one lorry compared to the wood alternative. This delivers that much needed saving in fuel costs.
The new pallet deck features marked moulded locations with recessed grooves for Maxinest produce crates. This helps with the stability of the load when stacked, thus reducing damages and spoilt costs! What’s more the new pallet is half the weight of the wood equivalent thus enabling just one person to lift. This helps with reducing work related injuries. For further information on the new produce pallet please click here or call +44 (0)845 200 0001
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Throughout history various methods have been used to transport and protect valuable products as they move through the supply chain. Frequently this has involved creating a transport media that the products are contained within or placed upon such as boxes or pallets.
Dependant on the length of the supply chain the decision as to whether the transport media is made from durable materials that can be re used or disposable materials have been based on the costs of return versus the costs of disposal.
In this in depth white paper we contrast and compare disposable freestanding display units with the re usable plastic “Crystal Clear Eco” system manufactured by Polymer.
This comparison will look at the full operating life cycle of each system specifically in terms of:
No matter how you access the news nowadays, there’s one topic that’s forever hitting the headlines – family living costs and how they’re under mounting pressure. If we’re not being told about rising energy costs, then it’s increasing food bills or fuel prices, followed by ways in which we can combat the squeeze on our family finances.
Similarly, costs in the workplace are increasingly under the spotlight too. In order for businesses to maintain profitability and a competitive edge there has to be a focus on cost control. There are obvious ways to do this but are companies ‘missing a trick’ across more discrete areas?
Here at Polymer Logistics we are working withm customers everyday across the retail-ready packaging sector, helping them achieve their cost-control objectives.
The download at the bottom of this post goes into more detail on what our customers are telling us about costs and how we have worked with others to reduce them.
In the report we briefly look at:
- The influences on customers’ drive to reduce costs
- Reducing waste packaging
- Product protection
- Polymer iLogistics
In reality it’s only the tip of the iceberg, so we’d encourage you to download the report, give us a call and see how we can start helping you to reduce your costs.
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