New wood look re usable plastic crate from Polymer Logistics is set to transform produce aisles at Wal-Mart and Carrefour
Polymer Logistics, a Retail-Ready Packaging (RRP) pooler and global leader in innovation, is pleased to announce that the world’s largest retailer Wal-Mart as well as the largest chain in Europe Carrefour have both chosen Polymer’s wood-look crates for their supply chains. Both retailers have signed long-term agreements with Polymer Logistics. The decision was based on thorough studies, pilots and customer acceptance surveys.
During pilots, retailers reported a significant uplift of over 3% in produce sales when using the crates from Polymer. Customer surveys showed a clear preference of over 85% for the wood-look crates compared to the industrial plastic-looking green or black crates. Customers appreciated the fresh ‘back-to-nature’ look, which creates a traditional market feel in the store.
In today’s “first impression counts” environment there can be no doubt that where retailers deploy the wood look crate, an-uplift in sales will naturally follow.
The produce department, typically located at the front of the supermarket, drives foot traffic for the overall outlet. So any improvement there has an exponential benefit on total store sales. Retailers have introduced wooden plinths in the department to emphasise the freshness of produce offered. However when it comes to the actual packaging of produce, the use of coloured industrial-looking crates is commonplace. The result is a sterile-looking produce department. In essence, retailers are failing to present a market-fresh image to perceptive shoppers.
“If retailers truly want to offer their customers that market fresh look, then they need to find an alternative to the industrial looking plastic crate that is prevalent in every produce aisle”, commented Gideon Feiner, CEO at Polymer Logistics.
The family of wood-look crates was introduced 18 months ago at the Fruit Logistica trade show in Berlin, followed by exhibits at both the United Fresh and Produce Marketing Association (PMA) trade shows in the US.
The new wood-look crates from Polymer Logistics can be used in exactly the same way as existing plastic-look crates as they have the same footprint and reverse logistics. Offering a real benefit in terms of cost savings over traditional disposable material the wood look crates offer robust product protection thus ensuring that produce arrives in store undamaged. Foldable and stackable to maximise store and truck space the crates feature an active lock system for fast and easy erection and collapsing. Environmentally friendly and fully recyclable at the end of its useful life the crates are both lightweight for ease of handling and hygienic.
Further information on the wood look crates can be found at: http://www.polymerlogistics.com/product-solutions/wood-look-rpc-eu-size2/