Polymer Logistics receives Golden Medal Innovation Award at Macfrut 2015 for its new “WOOD LOOK CRATE” that enhances retail store look and sales

Leading provider of retail-ready packaging solutions honoured at international fruit and vegetable expo in Italy

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29th September 2015 – Polymer Logistics, a leading provider of retail-ready packaging (RRP) solutions, has been presented with a Golden Medal in the Innovation Awards held at the fruit and vegetable trade show, Macfrut 2015, in Rimini, Italy. Winning in the “Packaging and Material Packaging” category, the original design and manufacture of Polymer Logistics’ Wood Effect crate was recognised.

Macfrut, an international trade show with exhibitors representing the food and vegetable sector, has been running yearly in Italy since 1983. However, the Innovation Awards were launched for the first time at the event this year, which ran from 23rd-25th September. Focusing on environmental and economic sustainability, the Awards were dedicated to reviewing the most technically significant innovations in various categories from packaging and logistics to agriculture and cultivation.

The jury that awarded the Golden Medal to Polymer Logistics was composed of an expert panel of professionals from the food and vegetable sector and industry journalists. Having been announced as award winners at the start of Macfrut 2015, Polymer Logistics had the Golden Medal notification displayed on their stand whilst a formal ceremony took place on Friday 25th, the last day of the show, in which the Innovation Award was presented to Gian Paolo Mezzanotte, Polymer Italy country manager.

Polymer Logistics were also exhibiting its winning product, the Wood Effect crate, over the course of the show. Characterised by the innovative design and manufactured in PP, the plastic crate is foldable, stackable and fully recyclable. It is robust in order to protect perishable contents and improves logistical efficiency with its Active Lock feature so crates can be folded away for more ergonomic transportation and easier handling across the supply chain. Also, while benefiting from being a plastic crate and therefore a more sustainable and hygienic choice for food manufacturers, its wood-like appearance is appealing for a market-fresh impression on food aisles.

For further information on Polymer Logistics’ Wood Effect crate, please visit: http://www.polymerlogistics.com/product-solutions/wood-look-rpc-eu-size2/

New wood look re usable plastic crate from Polymer Logistics is set to transform produce aisles at Wal-Mart and Carrefour

Polymer Logistics, a Retail-Ready Packaging (RRP) pooler and global leader in innovation, is pleased to announce that the world’s largest retailer Wal-Mart as well as the largest chain in Europe Carrefour have both chosen Polymer’s wood-look crates for their supply chains. Both retailers have signed long-term agreements with Polymer Logistics. The decision was based on thorough studies, pilots and customer acceptance surveys.

PL072 During pilots, retailers reported a significant uplift of over 3% in produce sales when using the crates from Polymer. Customer surveys showed a clear preference of over 85% for the wood-look crates compared to the industrial plastic-looking green or black crates. Customers appreciated the fresh ‘back-to-nature’ look, which creates a traditional market feel in the store.

In today’s “first impression counts” environment there can be no doubt that where retailers deploy the wood look crate, an-uplift in sales will naturally follow.

The produce department, typically located at the front of the supermarket, drives foot traffic for the overall outlet. So any improvement there has an exponential benefit on total store sales. Retailers have introduced wooden plinths in the department to emphasise the freshness of produce offered. However when it comes to the actual packaging of produce, the use of coloured industrial-looking crates is commonplace. The result is a sterile-looking produce department. In essence, retailers are failing to present a market-fresh image to perceptive shoppers.

“If retailers truly want to offer their customers that market fresh look, then they need to find an alternative to the industrial looking plastic crate that is prevalent in every produce aisle”, commented Gideon Feiner, CEO at Polymer Logistics.

The family of wood-look crates was introduced 18 months ago at the Fruit Logistica trade show in Berlin, followed by exhibits at both the United Fresh and Produce Marketing Association (PMA) trade shows in the US.

The new wood-look crates from Polymer Logistics can be used in exactly the same way as existing plastic-look crates as they have the same footprint and reverse logistics. Offering a real benefit in terms of cost savings over traditional disposable material the wood look crates offer robust product protection thus ensuring that produce arrives in store undamaged. Foldable and stackable to maximise store and truck space the crates feature an active lock system for fast and easy erection and collapsing. Environmentally friendly and fully recyclable at the end of its useful life the crates are both lightweight for ease of handling and hygienic.

Further information on the wood look crates can be found at: http://www.polymerlogistics.com/product-solutions/wood-look-rpc-eu-size2/

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Is diversification causing retailers to become distracted from the core?

If you think back not too long ago the ‘big shop’ was a weekly event that involved just one thing shopping for consumables. Back in the day the supermarket or retailer was very good at what they did, in other words selling consumable products well, this was their key and only focus.
However has the need to ever increase profits and thus the evolution in to other non-core areas such as banking, insurance etc. meant that what they have done is to take their eye of the ball? Or in other words lose focus on their core competence that allowed them to be great in the first place?

Most major traditional retailers are facing extreme competition from low cost retailers, however in my mind there is one thing that the low cost giants have and that is a focus on what they are really good at. You see they sell consumables really well (yes I know they sell some odd ball other products too, usually in the centre aisles) they don’t get distracted by adding branded ‘bolt on’ services to their range. In essence they are finely tuned to the reasons why their customers shop with them and they never lose sight of this.
Just a thought..

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Plastic pallets: the top choice for fresh produce

Food hygiene concerns shift pallet purchasing trends as food manufacturers choose plastic

Composition of various exotic fruits isolated on white background

With a wider choice than ever in produce pallets, the move away from those produced from wood and towards plastic pallets is most evident. But what advantages can plastic pallets offer over their wooden counterparts?

They are certainly a cleaner, safer and more robust alternative, with some of the following qualities:

• More Hygienic – plastic pallets are made to be water-resistant and allow for high-pressure cleaning in between uses, minimising the risk of infestation, odour, dust, or mould growth.

• More Durable and Flexible – the optimal loading capabilities of plastic pallets keeps fresh produce well protected and economises storage space and transportation far better than its wood equivalent.

• More Economical – under standard handling and loading conditions, the typical lifespan of the plastic pallet is estimated at 10 years; significantly longer than a wood pallet. While the initial cost might be higher, the return on this investment throughout the plastic pallet’s working life is greater.

• Safer – Being free from nails and jagged edges, the risks of handling injuries along the supply chain with a plastic pallet are greatly reduced.

• Greener – while wooden pallets pose a threat to forestry, plastic pallets, which are frequently made from recyclable materials, clearly are a more sustainable option.

With its low cost per unit, our CleanPal pallet was designed with these potential benefits over a wooden pallet alternative in mind.

Produced from high-density polyethylene (HDPE), CleanPal is washable and, therefore more hygienic. With the constant threat of harmful foodborne pathogens being a major concern in food logistics, food manufacturers do not want to use wood pallets. We have found that plastic pallets, such as CleanPal, are becoming their go-to option. As CleanPal is resistant to moisture, weak acids and alkalis, it is suitable for use in other industries that depend on contaminant-free transportation too, including the pharmaceuticals industry.

CleanPal’s innovative, nestable capability means that our plastic pallets can fit neatly inside one another for increased stackability. We found that this is important in space-limited retail environments as well as being beneficial for both the efficient transportation and return of empty pallets. In fact, up to 3 times more pallets can be accommodated on one lorry load compared with a wood pallet equivalent. The lower transport effort per unit makes for substantial reductions in fuel cost and a lower carbon footprint too!

What’s more, the CleanPal deck features marked moulded locations with recessed grooves so that it can lock in place the crates that are being transported. The improved stability of crates when placed on the plastic pallet CleanPal means that all contents remain well-protected whilst in transit. Designed to be compatible with our Polynest line of stackable crates for food products, this is a key feature for food manufacturers aiming to eliminate damage to spoilable, fresh produce on its way to stores.

Produced with large strength to density ratio, plastic pallets are overall less susceptible to degradation over time and at half the weight of a wood equivalent, it is possible to be lifted by just one person. We have found that the production of CleanPal at a consistent dimension of 1200 x 1000 x 162mm (ensured by the fact that they are manufactured in highly polished moulds) is also appealing to those that need to account for precise loading calculations.

Intrigued and swayed to try a switch towards a cleaner and cost-effective alternative for fresh produce transportation too?

For further information on the CleanPal, please visit: http://www.polymerlogistics.com/product-solutions/nestable-pallet2/ or call +44 (0) 845 200 0001

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Retail ‘giants’ select Market Place Crate

The world’s largest retailer plus the leading supermarket chain in Europe both sign long-term agreements

Polymer Logistics, a Retail-Ready Packaging (RRP) pooler and global leader in innovation, is pleased to announce that the world’s largest retailer as well as the largest chain in Europe have both chosen “Market Place®” wood-look crates for their supply chains.

85% of customers preferred wood-look crates

Both retailers have signed long-term agreements with Polymer Logistics. The decision was based on thorough studies, pilots and customer acceptance surveys.

During pilots, retailers reported a significant uplift of over 3% in produce sales when using the crates from Polymer. Customer surveys showed a clear preference of over 85% for the wood-look crates compared to the industrial plastic-looking green or black crates. Customers appreciated the fresh ‘back-to-nature’ look, which creates a traditional market feel in the store.

In today’s “first impression counts” environment there can be no doubt that where retailers deploy the Market Place® crate, an-uplift in sales will naturally follow.

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Front of store drives increased sales

The produce department, typically located at the front of the supermarket, drives foot traffic for the overall outlet. So any improvement there has an exponential benefit on total store sales.

Retailers have introduced wooden plinths in the department to emphasise the freshness of produce offered. However when it comes to the actual packaging of produce, the use of coloured industrial-looking crates is commonplace. The result is a sterile-looking produce department. In essence, retailers are failing to present a market-fresh image to perceptive shoppers.

“If retailers truly want to offer their customers that market fresh look, then they need to find an alternative to the industrial looking plastic crate that is prevalent in every produce aisle”, commented Adrian Dale, Managing Director at Polymer Logistics UK.

The family of wood-look crates was introduced 13 months ago at the Fruit Logistica trade show in Berlin, followed by exhibits at both the United Fresh and Produce Marketing Association (PMA) trade shows in the US.

The wood-look crates are currently being piloted with more major retailers. Polymer Logistics is confident that that “Market Place®” crate will become standard around the world for three reasons:

  • They look attractive and eye-catching on display
  • They increase sales and improve quality perception of the produce sold
  • They cost the same as plastic-look industrial crates

The new wood-look crates from Polymer Logistics can be used in exactly the same way as existing plastic-look crates. The cost of service is the same but it offers clear additional advantages.

For further information on the new Market Place Crate please email info@polymerlogistics.com or call 0845 2000 001

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A Fresh Look for Produce with Market Place Crate

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Polymer Logistics challenges retailers to put the freshness back into their produce aisles with the new Market Place Crate and watch sales grow.

Fresh Produce in Industrial Look Crates?

Retailers are constantly investing in their stores to improve the customer experience and in the produce sector have been trying to recreate a traditional market feel. Typically located at the front of store, this Destination Category drives footfall for the overall outlet, so any improvement here has an exponential benefit on total sales. Retailers have introduced wooden plinths and even a “misting” effect to emphasize the freshness of the fresh produce offer. However when it comes to the actual packaging of produce the use of a multitude of coloured, industrial look crates is commonplace. This in reality creates a sterile look to this key category and offers very little differentiation over rivals. In essence retailers are failing to fully exploit that market fresh image and perception.

The benefits of plastic crates are well documented but there is a viable alternative to the sterile, industrial look crates, whilst keeping the benefits of hygiene and logistics efficiency in the supply chain. Product specialists at Polymer Logistics have therefore invested considerable time and money in the invention of the all-new Market Place Crate. Polymer Logistics has perfected the process to replicate the wood effect, whilst still delivering the logistical efficiency and optimum hygiene benefits that is offered today in plastic.

85% of customers prefer wood look crates

The development of the Market Place Crate was born out of retailers desire to get away from this crude look in the produce aisles. Customer research was undertaken to fully understand what customers prefer. The conclusion of this research showed that 85% of customers preferred the improved perception of freshness that wood look crates give to the sterile alternative. In today’s ‘first impression counts’ environment there can be no doubt that where retailers deploy the Market Place Crate, an uplift in sales will naturally follow.

World’s two largest retailers are looking to freshen their produce offer with Market Place Crate

Having made its debut in 2014, the Market Place Crate is impacting retailers all over the world. It is making an appearance in continental Europe and the Americas where significant retailers have seen a meaningful uplift in the sales of fresh produce. It has also been internationally recognised and nominated for a number of awards – including the 2014 Fresh awards (UK), the 2014 New Product Awards (US) and the 2015 Fruit Logistica Innovation Award – due to the innovation that is integral to its design

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Market Place Crate delivers more than just look and feel

A Fresh Look that is still supply chain efficient (alternative sub-head)

The new Market Place Crate from Polymer presents the opportunity for retailers to switch away from industrial looking plastic crates and to actually influence buyer perception in terms of the market feel without the gimmicks. What’s more for retailers who are already using real wooden crates the new solution from Polymer Logistics is more sustainable and offers a significant advantage in terms of hygiene. The new Market Place Crate offers robust product protection throughout the supply chain and continues to deliver the transport and storage efficiencies proven by the nesting crates which dominates UK retail.

“If retailers truly want to offer their customers that market fresh look, then they need to find an alternative to the industrial looking plastic crate that is prevalent in every retail produce aisle,” stated Adrian Dale, Managing Director Polymer Logistics UK. “Here at Polymer Logistics we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Market Place Crate they will see a huge difference in the sales of fresh produce”.

Request a miniature sample

Here at Polymer Logistics we would like you to get a real feel of how the Market Place Crate really looks. Why not give the team a call on +44 (0)845 200 0001 and request a free miniature sample?

wood-effect

For further information on Polymer Logistics please visit: http://www.polymerlogistics.com/en/

 

 

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What really is market fresh?

Assorted raw organic vegetables isolated on white
The concept of the field to fork philosophy is a common practice with many of the modern day suppliers of groceries to the general public. The fundamentals of this practice look at continuing the idea of fresh and wholesome products, that have the impression of freshly picked, dug up or packaged much like locally sourced items had back in the 1920s.

The idea of a milk man with the clink of bottles heard from yards away, the fish monger arriving on his push bike with a wicker basket full with plaice and ice. The butchers cart laden with all the cuts, from cheap to pricey, prime to offcuts, all delivered to your door, in unique vehicles designed with the care and love only a sole trader could have. The idea is that a product will at every stage still continue to be perceived as freshly picked, plucked, or de-podded, and maintain that perception through the use of packaging, delivery vehicles, and containers.

Although those days are long behind us, and with the customer now doing the majority of legwork, a recent resurgence in food delivery services has shown itself to be the next bastion in the supermarket wars.

Touching on the specific dedication that 1920s era grocers had towards the look and feel of their service, many of the current suppliers of retail ready FMCG, have carved out a detail design on every small aspect of branding throughout the retail chain. From Ads to trolleys, products to staff uniforms, all of these are designed for one purpose, to build a perception in the mind of the customer that this is a professional outfit who can be trusted. However, with ever expanding competition at the top, differentiation is now becoming key to cut through the noise.

 

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As one major chain has adapted to one USP they wish to be known for, another has used another. Each top chain now has there own brand and that brand has its own idea of how it wishes to be perceived.
Yet, one of the last areas that has not employed the required philosophy, to stay ahead in this competitive game, is the final delivery perception.

The delivery is currently ordered buy the customer for a specific time, and essentially they invite the brand into their home to drop of the goods that they repeat purchase each week. You would expect this part of the journey to be well defined. A perfect example of how a brand can make the right impression by the equipment, attire, and appearance in which they interact with that customer could develop a loyal trusting customer to that modern day grosser.
Although the speed and levels of cost saving they wish to achieve somehow negates that, this is one aspect that could provide a way of cutting them far and above the competition.

With the smallest of changes to the overall end user experience, a large return on investment could be seen. Although the investment in ‘vintage’ looking, yet robust crates could increase the cost at base level, the creation and increase of brand image can result in a long standing partnership between customer and supplier.

Many of the customers who use the online shopping services, do so for the convenience of delivery, and with that comes the lack of need to step foot in the traditional supermarkets. This could provide a situation where the only exposure, out side of the well-scripted and designed adverts, they have is at the point of contact between delivery driver and user. This is where streamlining of the brand and philosophy of the company needs to show through. With the addition of a well-crafted delivery van, a well-structured uniform, and high quality containers, that are so prominent to the end user, a true understanding of the company’s ideals and image can be portrayed. Only then will the loyalty of the customer be tested in the supermarket wars.

 

 Request your FREE miniature market place crate by clicking herepl024a_hres

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Polymer Logistics is a global leader in Retail-Ready Packaging (RRP). We provide world-class plastic container and pallet pooling services, working closely ...

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