Polymer Logistics, a Retail-Ready Packaging (RRP) pooler and global leader in innovation, is pleased to announce that the world’s largest retailer as well as the largest chain in Europe have both chosen “Market Place®” wood-look crates for their supply chains.
85% of customers preferred wood-look crates
Both retailers have signed long-term agreements with Polymer Logistics. The decision was based on thorough studies, pilots and customer acceptance surveys.
During pilots, retailers reported a significant uplift of over 3% in produce sales when using the crates from Polymer. Customer surveys showed a clear preference of over 85% for the wood-look crates compared to the industrial plastic-looking green or black crates. Customers appreciated the fresh ‘back-to-nature’ look, which creates a traditional market feel in the store.
In today’s “first impression counts” environment there can be no doubt that where retailers deploy the Market Place® crate, an-uplift in sales will naturally follow.
Front of store drives increased sales
The produce department, typically located at the front of the supermarket, drives foot traffic for the overall outlet. So any improvement there has an exponential benefit on total store sales.
Retailers have introduced wooden plinths in the department to emphasise the freshness of produce offered. However when it comes to the actual packaging of produce, the use of coloured industrial-looking crates is commonplace. The result is a sterile-looking produce department. In essence, retailers are failing to present a market-fresh image to perceptive shoppers.
“If retailers truly want to offer their customers that market fresh look, then they need to find an alternative to the industrial looking plastic crate that is prevalent in every produce aisle”, commented Adrian Dale, Managing Director at Polymer Logistics UK.
The family of wood-look crates was introduced 13 months ago at the Fruit Logistica trade show in Berlin, followed by exhibits at both the United Fresh and Produce Marketing Association (PMA) trade shows in the US.
The wood-look crates are currently being piloted with more major retailers. Polymer Logistics is confident that that “Market Place®” crate will become standard around the world for three reasons:
• They look attractive and eye-catching on display
• They increase sales and improve quality perception of the produce sold
• They cost the same as plastic-look industrial crates
The new wood-look crates from Polymer Logistics can be used in exactly the same way as existing plastic-look crates. The cost of service is the same but it offers clear additional advantages.