UK’s biggest supermarket utilises Polymer’s wood-effect Marketplace display fixtures to support the development of healthy eating habits
Polymer Logistics, a leading provider of retail-ready packaging (RRP) solutions, salutes Tesco on its accomplishment of having provided 20 million pieces of free fresh fruit to kids. Polymer is proud to have had its wood effect Marketplace units used to display the fruit selection.
Tesco’s innovative “Free Fruit for Kids” initiative, which has been rolled out in over 800 stores, has given UK children the opportunity to snack on over 6.5 million apples, 8 million bananas and 5.5 million oranges since the program began in the summer of 2016. According to a recent online survey of 1,400 Mumsnet users, one-third of parents say their children have eaten more fruit because of participating in the program, and nine out of ten respondents feel more positive about Tesco because of it.
With its extended line of Marketplace products, Polymer Logistics offers visual merchandising solutions for food retailers seeking to create an upscale fresh market look for stores. The distinctive wood-effect appearance of the Marketplace product family is advantageous to the perception of the store and has become the new standard for retailers.
In addition to visual appeal, Polymer’s Marketplace solutions provide other crucial benefits for the distribution of fresh produce including: robust product protection; foldable and stackable performance to maximise truck and store space; ergonomically friendly design; and the elimination of splinters and wires. Fully recyclable at the end of their long life, Polymer’s Marketplace products eliminate packaging waste.
Following pilots, customer satisfaction surveys and acceptance of the Marketplace crates within international chains, including Wal-Mart and Carrefour, Tesco Group’s ‘One Stop’ shops have also selected Polymer Logistics’ Marketplace display and crate system – a modular display system that can be quickly assembled and is designed to create a uniform store look.
Adrian Dale, Polymer Logistics Managing Director for the UK, said, “We are delighted to support Tesco’s commitment to making the healthy choice easier for all its customers, children and grown-ups, through a distinctive ‘fresh from the field’ appearance of its stores and products.
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Following on from the successful launch of our new Market Place crate, which is designed for retail stores that want to give that market fresh impression, it has already undergone successful pilot trials with a market-leading retailer. The response we have seen from our customers has been amazing and in turn where it has been piloted, sales of fresh produce in store have risen.
Feedback from retailers has included “this is the greatest invention within the field of RPC of the last 20 years” and there can be no doubt that when retailers see for themselves they will see how this new crate can transform the look of fresh produce aisles and will be 100% convinced of the difference it can make. In surveys that were completed during the pilot more than 86% of customers preferred the Market Place crate compared to the industrial RPC.
Already nominated for a number of major industry awards, the Market Place crate continues to make a big impression at exhibitions all over the world and will be showcased again at the United Fresh Show Chicago in June this year.
We are that confident in the crates’ ability to improve customer experience that we have issued a challenge to retailers worldwide. In essence retailers are challenged to send in images of fresh produce aisles as they are now and in response, using digital technology, we will replicate how they could look using the new Market Place crate.
For customers who want to take up this challenge simply take your images and send into . We will be in touch with a representation of the future for customers’ fresh produce aisles.
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Under pinning its commitment to innovation within the field of retail ready packaging Polymer Logistics has launched the world’s first Market Place crate. Perfect for stores who want to give that market fresh impression, the new wood effect crate is set to revolutionise the look and feel of fresh produce aisles nationwide.
As more and more retailers are either starting to or are actually upgrading their stores, one area that has been of particular focus has been the fresh produce aisle. Retailers are recognising the fact that the perception of fresh and local can lead to increased sales. Therefore store design and layout has been adapted to reflect this. However whilst there can be no doubt that improvements have been made, the actual crates that hold and display the produce are still look very generic and sterile.
The new Market Place crate from Polymer presents the opportunity for retailers to switch away from non-descript plastic crates and to actually influence buyer perception in terms of the market feel. What’s more for retailers who are actually using real wooden crates the new solution from PL is more sustainable and offers a significant advantage in terms of hygiene. Having made its debut at Fruit Logistica 2014 in Berlin, the new Market Place crate offers robust product protection during transportation and is both foldable and stackable to maximise truck and store space. The crates use the active lock system that enables store colleagues to fold away the crates efficiently using the ergonomic system.
“If retailers truly want to offer their customers that market fresh look then they need to find an alternative to the generic plastic crate that is prevalent in every retail produce aisle,” stated Adrian Dale, Managing Director Polymer Logistics UK. “Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Market Place crate they will see a major uplift in sales”.