Attractive “wood-look” container provides a glimpse into the future of retailing, selected for Carrefour’s new Market Attrazione 2.0 and Carrefour Express 3 Minuti stores
As competition in the grocery retail sector continues to intensify, grocery retailers are looking to create stores that exceed shopper expectations for freshness and convenience, value pricing, healthy eating choices and locally sourced products. For its part, Carrefour continues to position itself for the future with the launch of its two newest retail formats, Market Attrazione 2.0 and Express 3 Minuti. The leading international merchant tapped the Marketplace crate from Polymer Logistics for deployment in both new outlets.
The first Market Attrazione 2.0 location recently opened in Pomezia in the Lazio region of Italy. At a size of almost 27,000 square feet, it offers more than 16,000 SKUs and is open 24/7. The emphasis of Market Attrazione 2.0 is on low pricing, including fixed low prices, as well as convenience. It also has a strong focus on healthy eating and local products, including a dedicated 640 square foot Bio area that offers organic, gluten-free, vegetarian and vegan products. The store lists more than 1,000 locally sourced items, and the format also features perfume, seasonal non-food and textile departments.
Meanwhile, Carrefour has also launched its first Carrefour Express 3 Minuti in Genova. This 1,700-square foot store celebrates freshness and convenience in a small format setting, including a quick and easy customer experience. Shopping is made easy thanks to the organisation of products by area, including the featured fruit and vegetable section. Express 3 Minuti also offers tasty breakfasts, quick lunch options, as well as ready-made dinner selections. Other services include digital photo processing, free wi-fi, tickets, phone charging station, gift cards, ATM, bill payment and more.
Thanks to its attractive, wood-look exterior, the Marketplace crate evokes a farm-fresh ambience that has proven to help boost sales in all formats. The durable, standardised containers from Polymer Logistics also contribute to reducing both product loss as well as supply chain logistical costs, thus enabling retailers to compete successfully in both convenience and value pricing environments alike.
Gian Paolo Mezzanotte, Managing Director at Polymer Logistics, said: “We are delighted to support Carrefour’s development of innovative store formats with the Marketplace crate. Its acceptance at Market Attrazione 2.0 and Carrefour Express 3 Minuti stores demonstrates how the Marketplace crate can play a crucial role in helping retailers deliver on their vision for the future.”
Following the successful launch of the market place crate, the most recent innovation from Polymer Logistics is already making a huge impact. In recognition of this it has been nominated as finalist for a prestigious award within the fresh produce industry: the Freshawards 2014. Organized by (Fresh Produce Consortium), the UK’s fresh produce trade association, the award aims to reward those companies that have distinguished themselves within the industry, therefore being shortlisted for the “Innovation of the Year” category is a great honour for Polymer Logistics.
The philosophy behind the development of the Market Place crate, designed for retail stores that want to give that market fresh impression, is that the environment, atmosphere and ‘experience’ of a retail outlet can significantly influence a consumer’s purchasing behaviour. The ‘farm fresh’ or ‘market fresh’ perception is undoubtedly helping to drive sales and is high on today’s customer agenda when they shop for fresh produce. This ‘fresh’ perception helps to portray the image of quality and contributes to retailer business issues such as increasing individual customer spend.
The winners will be announced on the 5th of June. Check out additional information about the award following the link below… in the meantime fingers crossed!
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Under pinning its commitment to innovation within the field of retail ready packaging Polymer Logistics has launched the world’s first Market Place crate. Perfect for stores who want to give that market fresh impression, the new wood effect crate is set to revolutionise the look and feel of fresh produce aisles nationwide.
As more and more retailers are either starting to or are actually upgrading their stores, one area that has been of particular focus has been the fresh produce aisle. Retailers are recognising the fact that the perception of fresh and local can lead to increased sales. Therefore store design and layout has been adapted to reflect this. However whilst there can be no doubt that improvements have been made, the actual crates that hold and display the produce are still look very generic and sterile.
The new Market Place crate from Polymer presents the opportunity for retailers to switch away from non-descript plastic crates and to actually influence buyer perception in terms of the market feel. What’s more for retailers who are actually using real wooden crates the new solution from PL is more sustainable and offers a significant advantage in terms of hygiene. Having made its debut at Fruit Logistica 2014 in Berlin, the new Market Place crate offers robust product protection during transportation and is both foldable and stackable to maximise truck and store space. The crates use the active lock system that enables store colleagues to fold away the crates efficiently using the ergonomic system.
“If retailers truly want to offer their customers that market fresh look then they need to find an alternative to the generic plastic crate that is prevalent in every retail produce aisle,” stated Adrian Dale, Managing Director Polymer Logistics UK. “Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Market Place crate they will see a major uplift in sales”.