Attractive “wood-look” container provides a glimpse into the future of retailing, selected for Carrefour’s new Market Attrazione 2.0 and Carrefour Express 3 Minuti stores
As competition in the grocery retail sector continues to intensify, grocery retailers are looking to create stores that exceed shopper expectations for freshness and convenience, value pricing, healthy eating choices and locally sourced products. For its part, Carrefour continues to position itself for the future with the launch of its two newest retail formats, Market Attrazione 2.0 and Express 3 Minuti. The leading international merchant tapped the Marketplace crate from Polymer Logistics for deployment in both new outlets.
The first Market Attrazione 2.0 location recently opened in Pomezia in the Lazio region of Italy. At a size of almost 27,000 square feet, it offers more than 16,000 SKUs and is open 24/7. The emphasis of Market Attrazione 2.0 is on low pricing, including fixed low prices, as well as convenience. It also has a strong focus on healthy eating and local products, including a dedicated 640 square foot Bio area that offers organic, gluten-free, vegetarian and vegan products. The store lists more than 1,000 locally sourced items, and the format also features perfume, seasonal non-food and textile departments.
Meanwhile, Carrefour has also launched its first Carrefour Express 3 Minuti in Genova. This 1,700-square foot store celebrates freshness and convenience in a small format setting, including a quick and easy customer experience. Shopping is made easy thanks to the organisation of products by area, including the featured fruit and vegetable section. Express 3 Minuti also offers tasty breakfasts, quick lunch options, as well as ready-made dinner selections. Other services include digital photo processing, free wi-fi, tickets, phone charging station, gift cards, ATM, bill payment and more.
Thanks to its attractive, wood-look exterior, the Marketplace crate evokes a farm-fresh ambience that has proven to help boost sales in all formats. The durable, standardised containers from Polymer Logistics also contribute to reducing both product loss as well as supply chain logistical costs, thus enabling retailers to compete successfully in both convenience and value pricing environments alike.
Gian Paolo Mezzanotte, Managing Director at Polymer Logistics, said: “We are delighted to support Carrefour’s development of innovative store formats with the Marketplace crate. Its acceptance at Market Attrazione 2.0 and Carrefour Express 3 Minuti stores demonstrates how the Marketplace crate can play a crucial role in helping retailers deliver on their vision for the future.”
Polymer Logistics to present at Fruit Logistica 2016 the newest member of its Market Place products family: the Wood-Look Modular Display stand
Exhibiting its latest products and merchandising solutions for fresh produce retailers in Hall 21 / C-04
Polymer Logistics, a leading provider of retail-ready packaging (RRP) solutions, will exhibit its effective product solutions for fresh produce at; held between 3rd and 5th February 2016 in Berlin. Show’s attendees are encouraged to visit the company’s booth (Hall 21 / C-04) to discover more about Polymer Logistics’ latest product launch of its Wood-Look display stand and extension to its successful range of Market Place crates. Following pilots, customer satisfaction surveys and acceptance of the Market Place crates within international chains including Wal-Mart and Carrefour, Polymer Logistics has created its new display stand for retailers looking to develop an upscale fresh market-look across stores. The display stand is designed for all RPC types as well as cardboard.
Polymer Logistics joins over 2,700 exhibitors at the Messe Berlin grounds for the prominent event for the fruit and vegetable trade that has run there since 1993. Here, more than 65,000 visitors annually experience a wide-ranging display of the latest innovations, products and services in the international supply chain industry.
Among the new products that Polymer Logistics’ will introduce at its stand is its extended assortment of Market Place reusable plastics crates (RPCs), with five different size dimensions available. Having debuted at Fruit Logistica 2014, the Market Place crate has transformed fresh produce aisles with its market-fresh appearance. A new half-size 400×300 mm crate is now being launched, sharing the foldable, stackable and easily transportable characteristics that already define the range and significantly benefit retailers.
Also premiering at Fruit Logistica 2016 will be a new Wood-Look display stand, a modular system designed to support Polymer Logistics’ RPCs and create a unified store appearance. Food retailers will find that the new stand can be stacked specifically for store requirements and assembled straightforwardly for easy installation and relocation – with its “snap locks” design, no tools are needed for assembly and the option of interlocking clips mean that adjacent columns can be locked in place for stability. Its tilted plinth display creates easier reach to the back row of the crates for both stockers and customers, and the closed unit, preventing items falling down into the stand, reduces the need to dismantle it for cleaning. For food retailers that want to integrate the stand with the Market Place crates from Polymer Logistics to complement their displays, it has a compatibility with both the 600×400 mm and new half-size 400×300 mm RPCs. Furthermore, with the option of housing mixed crate sizes, the display stand is able to accommodate a combination of various crates from different suppliers as well as cardboard.
With its extended selection of Market Place products, Polymer Logistics offers visual merchandising solutions for food retailers. The distinctive “fresh from the field” appearance, in contrast to typical, industrial-look crates, is advantageous to the perception of a store. At a time when it is known that shrewd and savvy shoppers are driven by price, a differentiation in store displays can allow retailers to remain competitive. A switch towards a market fresh impression, without compromising on hygiene, cost and environmental impact, through Polymer’s Market Place range instils in the consumer a perception of fresh and local produce.
Additionally, with fresh produce often being located at the front of stores, a more appealing display would only drive foot traffic for an outlet, thereby benefiting the store and exponentially enhancing total sales. Visitors to Fruit Logistica 2016 will have the opportunity to see how the new combination of Polymer Logistics’ eye-catching products is able to transform both store appearance and operation.
For further information, please visit: http://www.polymerlogistics.com/product-solutions/wood-look-rpc-eu-size2/
Under pinning its commitment to innovation within the field of retail ready packaging Polymer Logistics has launched the world’s first Market Place crate. Perfect for stores who want to give that market fresh impression, the new wood effect crate is set to revolutionise the look and feel of fresh produce aisles nationwide.
As more and more retailers are either starting to or are actually upgrading their stores, one area that has been of particular focus has been the fresh produce aisle. Retailers are recognising the fact that the perception of fresh and local can lead to increased sales. Therefore store design and layout has been adapted to reflect this. However whilst there can be no doubt that improvements have been made, the actual crates that hold and display the produce are still look very generic and sterile.
The new Market Place crate from Polymer presents the opportunity for retailers to switch away from non-descript plastic crates and to actually influence buyer perception in terms of the market feel. What’s more for retailers who are actually using real wooden crates the new solution from PL is more sustainable and offers a significant advantage in terms of hygiene. Having made its debut at Fruit Logistica 2014 in Berlin, the new Market Place crate offers robust product protection during transportation and is both foldable and stackable to maximise truck and store space. The crates use the active lock system that enables store colleagues to fold away the crates efficiently using the ergonomic system.
“If retailers truly want to offer their customers that market fresh look then they need to find an alternative to the generic plastic crate that is prevalent in every retail produce aisle,” stated Adrian Dale, Managing Director Polymer Logistics UK. “Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Market Place crate they will see a major uplift in sales”.