Carrefour deploys the Marketplace crate from Polymer Logistics in its two new store formats

Attractive “wood-look” container provides a glimpse into the future of retailing, selected for Carrefour’s new Market Attrazione 2.0 and Carrefour Express 3 Minuti stores

As competition in the grocery retail sector continues to intensify, grocery retailers are looking to create stores that exceed shopper expectations for freshness and convenience, value pricing, healthy eating choices and locally sourced products. For its part, Carrefour continues to position itself for the future with the launch of its two newest retail formats, Market Attrazione 2.0 and Express 3 Minuti. The leading international merchant tapped the Marketplace crate from Polymer Logistics for deployment in both new outlets.

The first Market Attrazione 2.0 location recently opened in Pomezia in the Lazio region of Italy. At a size of almost 27,000 square feet, it offers more than 16,000 SKUs and is open 24/7. The emphasis of Market Attrazione 2.0 is on low pricing, including fixed low prices, as well as convenience. It also has a strong focus on healthy eating and local products, including a dedicated 640 square foot Bio area that offers organic, gluten-free, vegetarian and vegan products. The store lists more than 1,000 locally sourced items, and the format also features perfume, seasonal non-food and textile departments.

Meanwhile, Carrefour has also launched its first Carrefour Express 3 Minuti in Genova. This 1,700-square foot store celebrates freshness and convenience in a small format setting, including a quick and easy customer experience. Shopping is made easy thanks to the organisation of products by area, including the featured fruit and vegetable section. Express 3 Minuti also offers tasty breakfasts, quick lunch options, as well as ready-made dinner selections. Other services include digital photo processing, free wi-fi, tickets, phone charging station, gift cards, ATM, bill payment and more.

Thanks to its attractive, wood-look exterior, the Marketplace crate evokes a farm-fresh ambience that has proven to help boost sales in all formats. The durable, standardised containers from Polymer Logistics also contribute to reducing both product loss as well as supply chain logistical costs, thus enabling retailers to compete successfully in both convenience and value pricing environments alike.

Gian Paolo Mezzanotte, Managing Director at Polymer Logistics, said: “We are delighted to support Carrefour’s development of innovative store formats with the Marketplace crate. Its acceptance at Market Attrazione 2.0 and Carrefour Express 3 Minuti stores demonstrates how the Marketplace crate can play a crucial role in helping retailers deliver on their vision for the future.”

Send in the images of your fresh produce aisles and discover what your retail space would look like with our new Market Place crate!

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Following on from the successful launch of our new Market Place crate, which is designed for retail stores that want to give that market fresh impression, it has already undergone successful pilot trials with a market-leading retailer. The response we have seen from our customers has been amazing and in turn where it has been piloted, sales of fresh produce in store have risen.

Feedback from retailers has included “this is the greatest invention within the field of RPC of the last 20 years” and there can be no doubt that when retailers see for themselves they will see how this new crate can transform the look of fresh produce aisles and will be 100% convinced of the difference it can make.  In surveys that were completed during the pilot more than 86% of customers preferred the Market Place crate compared to the industrial RPC.

Already nominated for a number of major industry awards, the Market Place crate continues to make a big impression at exhibitions all over the world and will be showcased again at the United Fresh Show Chicago in June this year.

We are that confident in the crates’ ability to improve customer experience that we have issued a challenge to retailers worldwide.  In essence retailers are challenged to send in images of fresh produce aisles as they are now and in response, using digital technology, we will replicate how they could look using the new Market Place crate.

For customers who want to take up this challenge simply take your images and send into . We will be in touch with a representation of the future for customers’ fresh produce aisles.

To anticipate what questions your audience pay to do my assignment might have, so you can be prepared to answer them!

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Polymer Logistics is a global leader in Retail-Ready Packaging (RRP). We provide world-class plastic container and pallet pooling services, working closely ...

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