Attractive “wood-look” container provides a glimpse into the future of retailing, selected for Carrefour’s new Market Attrazione 2.0 and Carrefour Express 3 Minuti stores
As competition in the grocery retail sector continues to intensify, grocery retailers are looking to create stores that exceed shopper expectations for freshness and convenience, value pricing, healthy eating choices and locally sourced products. For its part, Carrefour continues to position itself for the future with the launch of its two newest retail formats, Market Attrazione 2.0 and Express 3 Minuti. The leading international merchant tapped the Marketplace crate from Polymer Logistics for deployment in both new outlets.
The first Market Attrazione 2.0 location recently opened in Pomezia in the Lazio region of Italy. At a size of almost 27,000 square feet, it offers more than 16,000 SKUs and is open 24/7. The emphasis of Market Attrazione 2.0 is on low pricing, including fixed low prices, as well as convenience. It also has a strong focus on healthy eating and local products, including a dedicated 640 square foot Bio area that offers organic, gluten-free, vegetarian and vegan products. The store lists more than 1,000 locally sourced items, and the format also features perfume, seasonal non-food and textile departments.
Meanwhile, Carrefour has also launched its first Carrefour Express 3 Minuti in Genova. This 1,700-square foot store celebrates freshness and convenience in a small format setting, including a quick and easy customer experience. Shopping is made easy thanks to the organisation of products by area, including the featured fruit and vegetable section. Express 3 Minuti also offers tasty breakfasts, quick lunch options, as well as ready-made dinner selections. Other services include digital photo processing, free wi-fi, tickets, phone charging station, gift cards, ATM, bill payment and more.
Thanks to its attractive, wood-look exterior, the Marketplace crate evokes a farm-fresh ambience that has proven to help boost sales in all formats. The durable, standardised containers from Polymer Logistics also contribute to reducing both product loss as well as supply chain logistical costs, thus enabling retailers to compete successfully in both convenience and value pricing environments alike.
Gian Paolo Mezzanotte, Managing Director at Polymer Logistics, said: “We are delighted to support Carrefour’s development of innovative store formats with the Marketplace crate. Its acceptance at Market Attrazione 2.0 and Carrefour Express 3 Minuti stores demonstrates how the Marketplace crate can play a crucial role in helping retailers deliver on their vision for the future.”
Following on from the successful launch of our new Market Place crate, which is designed for retail stores that want to give that market fresh impression, it has already undergone successful pilot trials with a market-leading retailer. The response we have seen from our customers has been amazing and in turn where it has been piloted, sales of fresh produce in store have risen.
Feedback from retailers has included “this is the greatest invention within the field of RPC of the last 20 years” and there can be no doubt that when retailers see for themselves they will see how this new crate can transform the look of fresh produce aisles and will be 100% convinced of the difference it can make. In surveys that were completed during the pilot more than 86% of customers preferred the Market Place crate compared to the industrial RPC.
Already nominated for a number of major industry awards, the Market Place crate continues to make a big impression at exhibitions all over the world and will be showcased again at the United Fresh Show Chicago in June this year.
We are that confident in the crates’ ability to improve customer experience that we have issued a challenge to retailers worldwide. In essence retailers are challenged to send in images of fresh produce aisles as they are now and in response, using digital technology, we will replicate how they could look using the new Market Place crate.
For customers who want to take up this challenge simply take your images and send into . We will be in touch with a representation of the future for customers’ fresh produce aisles.
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Following the successful launch of the market place crate, the most recent innovation from Polymer Logistics is already making a huge impact. In recognition of this it has been nominated as finalist for a prestigious award within the fresh produce industry: the Freshawards 2014. Organized by (Fresh Produce Consortium), the UK’s fresh produce trade association, the award aims to reward those companies that have distinguished themselves within the industry, therefore being shortlisted for the “Innovation of the Year” category is a great honour for Polymer Logistics.
The philosophy behind the development of the Market Place crate, designed for retail stores that want to give that market fresh impression, is that the environment, atmosphere and ‘experience’ of a retail outlet can significantly influence a consumer’s purchasing behaviour. The ‘farm fresh’ or ‘market fresh’ perception is undoubtedly helping to drive sales and is high on today’s customer agenda when they shop for fresh produce. This ‘fresh’ perception helps to portray the image of quality and contributes to retailer business issues such as increasing individual customer spend.
The winners will be announced on the 5th of June. Check out additional information about the award following the link below… in the meantime fingers crossed!
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Let’s face it we hear the term carbon foot print all the time. It’s almost one of those phrases that has become throw away. It’s dropped into polite conversation and used on the news on regular occasions by many journalists who want to demonstrate their eco credentials and expertise.
We have changed our light bulbs for new environmentally friendly ones that in reality don’t illuminate the room enough and we switch our televisions off properly, and then complain about how long they take to start up!!
In the above we jest, but in todays society it’s important for individuals and organisations alike to be aware of the impact that their carbon footprint is having on our precious planet. The effects that greenhouse gases are having on the world cannot be ignored and what’s more governments are taking action to ensure that emissions are reduced and controlled.
So let us ask you a question: As a professional involved in the field of retail ready packaging do you know the carbon footprint of your product choices?
You may ask yourself is it really important? However more and more retailers are publishing carbon footprint figures in annual reports. They are recognising the positive impact it can have on business when they are seen to take their corporate social responsibility seriously.
Here at Polymer Logistics we have recognised that customers do actually want to know the effect that RRP has on their business. However it can be difficult to calculate. That’s why we have invested in the invention of a straightforward carbon calculator that will tell you exactly what you need to know. What’s more we have a range of products and services that can help you take that vital step in reducing your carbon footprint.
Simply fill in your details and we will walk you through the process. Before you know it you will become an eco warrior of the retail world.
Under pinning its commitment to innovation within the field of retail ready packaging Polymer Logistics has launched the world’s first Market Place crate. Perfect for stores who want to give that market fresh impression, the new wood effect crate is set to revolutionise the look and feel of fresh produce aisles nationwide.
As more and more retailers are either starting to or are actually upgrading their stores, one area that has been of particular focus has been the fresh produce aisle. Retailers are recognising the fact that the perception of fresh and local can lead to increased sales. Therefore store design and layout has been adapted to reflect this. However whilst there can be no doubt that improvements have been made, the actual crates that hold and display the produce are still look very generic and sterile.
The new Market Place crate from Polymer presents the opportunity for retailers to switch away from non-descript plastic crates and to actually influence buyer perception in terms of the market feel. What’s more for retailers who are actually using real wooden crates the new solution from PL is more sustainable and offers a significant advantage in terms of hygiene. Having made its debut at Fruit Logistica 2014 in Berlin, the new Market Place crate offers robust product protection during transportation and is both foldable and stackable to maximise truck and store space. The crates use the active lock system that enables store colleagues to fold away the crates efficiently using the ergonomic system.
“If retailers truly want to offer their customers that market fresh look then they need to find an alternative to the generic plastic crate that is prevalent in every retail produce aisle,” stated Adrian Dale, Managing Director Polymer Logistics UK. “Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Market Place crate they will see a major uplift in sales”.
No matter how you access the news nowadays, there’s one topic that’s forever hitting the headlines – family living costs and how they’re under mounting pressure. If we’re not being told about rising energy costs, then it’s increasing food bills or fuel prices, followed by ways in which we can combat the squeeze on our family finances.
Similarly, costs in the workplace are increasingly under the spotlight too. In order for businesses to maintain profitability and a competitive edge there has to be a focus on cost control. There are obvious ways to do this but are companies ‘missing a trick’ across more discrete areas?
Here at Polymer Logistics we are working withm customers everyday across the retail-ready packaging sector, helping them achieve their cost-control objectives.
The download at the bottom of this post goes into more detail on what our customers are telling us about costs and how we have worked with others to reduce them.
In the report we briefly look at:
- The influences on customers’ drive to reduce costs
- Reducing waste packaging
- Product protection
- Polymer iLogistics
In reality it’s only the tip of the iceberg, so we’d encourage you to download the report, give us a call and see how we can start helping you to reduce your costs.
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