UK’s biggest supermarket utilises Polymer’s wood-effect Marketplace display fixtures to support the development of healthy eating habits
Polymer Logistics, a leading provider of retail-ready packaging (RRP) solutions, salutes Tesco on its accomplishment of having provided 20 million pieces of free fresh fruit to kids. Polymer is proud to have had its wood effect Marketplace units used to display the fruit selection.
Tesco’s innovative “Free Fruit for Kids” initiative, which has been rolled out in over 800 stores, has given UK children the opportunity to snack on over 6.5 million apples, 8 million bananas and 5.5 million oranges since the program began in the summer of 2016. According to a recent online survey of 1,400 Mumsnet users, one-third of parents say their children have eaten more fruit because of participating in the program, and nine out of ten respondents feel more positive about Tesco because of it.
With its extended line of Marketplace products, Polymer Logistics offers visual merchandising solutions for food retailers seeking to create an upscale fresh market look for stores. The distinctive wood-effect appearance of the Marketplace product family is advantageous to the perception of the store and has become the new standard for retailers.
In addition to visual appeal, Polymer’s Marketplace solutions provide other crucial benefits for the distribution of fresh produce including: robust product protection; foldable and stackable performance to maximise truck and store space; ergonomically friendly design; and the elimination of splinters and wires. Fully recyclable at the end of their long life, Polymer’s Marketplace products eliminate packaging waste.
Following pilots, customer satisfaction surveys and acceptance of the Marketplace crates within international chains, including Wal-Mart and Carrefour, Tesco Group’s ‘One Stop’ shops have also selected Polymer Logistics’ Marketplace display and crate system – a modular display system that can be quickly assembled and is designed to create a uniform store look.
Adrian Dale, Polymer Logistics Managing Director for the UK, said, “We are delighted to support Tesco’s commitment to making the healthy choice easier for all its customers, children and grown-ups, through a distinctive ‘fresh from the field’ appearance of its stores and products.
Following the successful launch of the market place crate, the most recent innovation from Polymer Logistics is already making a huge impact. In recognition of this it has been nominated as finalist for a prestigious award within the fresh produce industry: the Freshawards 2014. Organized by (Fresh Produce Consortium), the UK’s fresh produce trade association, the award aims to reward those companies that have distinguished themselves within the industry, therefore being shortlisted for the “Innovation of the Year” category is a great honour for Polymer Logistics.
The philosophy behind the development of the Market Place crate, designed for retail stores that want to give that market fresh impression, is that the environment, atmosphere and ‘experience’ of a retail outlet can significantly influence a consumer’s purchasing behaviour. The ‘farm fresh’ or ‘market fresh’ perception is undoubtedly helping to drive sales and is high on today’s customer agenda when they shop for fresh produce. This ‘fresh’ perception helps to portray the image of quality and contributes to retailer business issues such as increasing individual customer spend.
The winners will be announced on the 5th of June. Check out additional information about the award following the link below… in the meantime fingers crossed!
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Here’s the thing. Shoppers don’t want to have to bend down to reach that last lonely item at the bottom of a display. They move on, and the sale is lost.
Wouldn’t it be great if there was a way to make produce automatically rise to the highest possible position for selection? If the display always looked full and fresh – and easy to pick from?
Enter the Rising Base Shipper:
Designed by Polymer Logistics, it’s a shipper and a sales floor display bin all in one – with a spring-loaded floor that automatically rises as products are taken out. Hence its name: the dynamic rising base shipper.
Influences Buyer Behaviour and Experience:
Keeping items within easy reach of shoppers is shown to increase sales by up to 11%. But it also pays its way at every stage of the supply chain.
A Sustainable Solution Delivering a Wealth of Benefits:
A pooled rising base shipper not only reduces packaging, but it saves on waste and damages too, protecting products throughout the supply chain process. Retail-ready, it minimises logistics and replenishment costs, with easier picking at distribution centres and faster unloading at stores.
Hardly surprising then that it’s already being adopted by leading stores.